The first ever pair of jeans were made for a lumberjack. Built for life in the woods, they were designed to be exceptionally tough – the strongest pants anywhere in the world at the time. But over the last 150 years, jeans have changed to the point where the original lumberjacks wouldn’t even recognise them. Skintight pants with premade rips are about as far away from the origin of jeans as you can get.

So we’ve gone back to the first days of jeans to build them as they were meant to be built. We’ve worked with the world’s most fabled mills, and the master craftsmen of denim, and combined that with the toughest modern day materials to create some of the strongest jeans ever made. The Black edition of our Lumberjeans are woven with Dyneema fibres which are 15x stronger than steel, and reinforced with Cordura panels. They’re the jeans lumberjacks would have wanted.